Exaprotect BlogManager

As risk management matures and develops, reputational risk is gripping the imagination of many CEOs. A series of recent surveys illustrate that boards not only consider that reputational risk exposure is increasing, but that it is now the most serious threat to their company.

In a volatile global marketplace, where media coverage is almost simultaneous across the world and where reputation is seen as a key source of competitive advantage, trust and confidence are now understood to be key business drivers. However, reputation is subjective and elusive. It is not readily defined. It is an intangible asset. While it exists primarily in the minds of customers, shareholders and the public, it can have a profound impact on the balance sheet.

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As independent consultants our advice is often sought by clients about security vendors and their products. Sometimes we participate in the evaluation and buying process overtly, sometimes covertly.

At some stage in this process the client usually remarks on how tired they are of FUD (http://en.wikipedia.org/wiki/Fear,_uncertainty_and_doubt). Botnets, Russian Mafia extortionists, Chinese spies, industry regulators… the list of nightmarish visions coming from security vendors knows no bounds. When we ask our clients in what context they would rather hear about IT security, many say “show me some ROI!”.

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